HowMuch Group
HowMuch is an AI enabled platform helping consumers find good service providers and helping service providers harness the volume of customers available from large traffic platforms in the AI age.
Company Overview
HowMuch is currently a privately held company based in Adelaide, Australia, but with all of its business activities currently based in the USA.
The company is more than 10 years old but in the last three years it has rebuilt its tech platform to allow it to operate price comparison websites and lead generation businesses in many new verticals with little incremental technical work or cost.
The company has gone from one profitable vertical in 2021 to five profitable home services verticals today, with a number of other new verticals approaching profitability.
The entire company has been profitable for many years and we are expecting it to become much more so as we fully exploit our new tech platform and continue our AI roll out.
Future Vision
Whilst our current business involves mainly buying traffic from Google and Meta and selling leads we hope that the volume of traffic we aggregate will allow us to be the leader in training AI appointment setting agents for each vertical we work in and that these agents may then attract direct traffic from consumers and reduce our need to buy paid traffic.
Investor Materials
Investor Briefing Document
The investor briefing document will be available later this year.
Investor Access
The company has an investor briefing document available currently only for professional corporate investors and it is considering doing some form of capital raising later in 2026. If this goes ahead a retail prospectus will be prepared and will be available through this page.
Contact Investor Relations