Lower-cost, higher-volume leads from Google Ads, Meta Ads & major platforms
HowMuch Group consistently outperforms advertisers buying paid traffic directly.
20M+ consumers annually
from our comparison websites in high‑value U.S. verticals
700K+ Leads generated annually
AI‑enabled bidding for lower‑cost, higher‑volume leads
#1 Google buyer in USA for
Solar, Roofing, Siding, Bathroom Remodeling
#2 Google buyer in USA for
Windows replacement
New home services verticals
Kitchen, HVAC, Basement waterproofing, Mold
New insurance verticals
U65 health insurance & Home contents
Of the more than 15 million businesses globally that buy clicks from Google and impressions from Meta, most would make a significantly better investment buying leads from HowMuch Group. Most just haven't met us yet! With almost $US 500 billion spent on Google and Meta Ads alone in 2025, this is a very good thing to be good at.
Listen to our AI bots
A big advantage of being the biggest buyer of paid traffic in our verticals is that it gives HowMuch access to thousands of conversations between consumers and professionals. We use this data to train AI agents for specific verticals. Listen to our beta appointment setting bots for solar and roofing.
Beta demos — please use the name test test and a valid U.S. address so no lead is created.
Home Services
Large-scale paid search and performance marketing business focused on the highest‑intent home services categories in the United States. We operate established and growth verticals, purchasing and optimizing paid search traffic at scale to generate high-quality leads.
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Solar Established vertical since 2014 - HowMuch has been one of the largest purchasers of paid search traffic in the U.S. and a long-standing, highly recognized supplier of leads to the solar industry.
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Roofing Launched 2021 - a semi-mature, very large market with substantial upside. We currently sell leads to ~250–300 roofers/month while there are 100,000+ roofing companies nationwide, so room to expand coverage and increase per-lead monetization is significant.
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Siding A newer vertical launched in 2024 - HowMuch is already the largest purchaser of siding replacement Google Ads traffic in the U.S. and the vertical remains rich with growth potential.
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Bathroom Remodeling Launched 2025 - now a major purchaser of Google Ads traffic. This vertical is gross-profit positive at small volumes and expected to scale significantly over the next three years.
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Window Replacement Launched 2024 (growth gaining in 2025) - now profitable at the gross-profit level with additional room to grow market share and volume.
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New Verticals Kitchen remodeling, HVAC replacement, basement waterproofing, and mold remediation were launched in 2025; currently early stage and not yet profitable (traffic cost > lead revenue), but expected to become profit contributors by end of 2026 as volumes and optimization improve.
Fixr.com
Multi-industry home services cost guides and the home of our first multi-vertical AI agents.
RoofingCalculator.com
Roofing cost estimation and contractor matching.
Solar-Estimate.org
Advanced solar savings modelling and system sizing tools.
SolarReviews.com
The most trusted residential solar comparison and installer-review platform in the U.S.
Bathroom-Estimate.org
Planning-stage bathroom renovation pricing.
Kitchen-Estimate.org
Kitchen remodel cost estimation and design comparison.
Windows-Estimate.org
Window replacement pricing and contractor comparison.
Insurance
Fully licensed insurance comparison and lead generation platform launching in Q1 2026 in the USA.
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Initial Verticals Under-65 personal health insurance and consumer home insurance will be the initial product lines at launch.
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Expansion Additional insurance verticals are planned to expand in Q3 2026 as licensing and product-market fit progress.
Banking & Financial Services
Financial services comparison platform with licenses pending and launch targeted for Q3 2026.
- Consumer lending, mortgages, refinancing, and credit products.
- Platform expansion subject to regulatory approval.
Do you have a home services contractors network?
Join the HMG Outside Sales Program and turn your relationships into long-term recurring income.
No cap. No territory limits. No office required. Just opportunity.
What We Do
- Efficiently purchase high-intent paid traffic
- Help consumers compare prices and reputations
- Match consumers to providers in real time
- Deliver highly monetizable leads
Our AI-enhanced ecosystem connects millions of consumers with thousands of service providers each year, delivering better economics for both sides.
See the ProofPartner With Us
Whether you are a contractor, insurance agent, lender, or enterprise partner, HowMuch Group delivers high-intent customers that grow your business profitably.