Building the infrastructure behind smarter consumer decisions

HowMuch Group designs and operates large-scale comparison platforms that help consumers understand pricing, evaluate options, and connect with qualified providers across high-value purchase decisions.

Who We Are

HowMuch Group is a technology-driven customer acquisition company focused on industries where pricing is complex, opaque, and highly variable.

We operate authoritative comparison brands across home services, insurance, and financial products - combining pricing intelligence, real market data, and high-intent paid traffic to create efficient marketplaces at scale.

At a Glance

Core Verticals Home Services, Insurance, Finance
Consumer Reach Millions annually
Platform Model Multi-vertical comparison
AI Integration Expanding in 2026

Our Approach

✔ Build consumer-first comparison tools grounded in real pricing data

✔ Purchase and optimize high-intent paid traffic at scale

✔ Match consumers to qualified, licensed providers in real time

✔ Continuously improve efficiency using proprietary data and AI systems

Why This Matters

In many industries, consumers face wide pricing dispersion, inconsistent quality, and limited transparency. Businesses, meanwhile, struggle with rising acquisition costs and inefficient marketing spend.

HowMuch Group exists to close that gap - creating better outcomes for consumers while delivering predictable, high-quality demand to service providers.

Looking Ahead

We are investing heavily in vertical-specific AI agents that will help consumers understand trade-offs, explore pricing scenarios, and move from research to action with greater confidence. By 2026, conversational AI will be a core layer across all major HowMuch platforms.

Work With HowMuch

Whether you are a service provider, insurance agent, lender, or enterprise partner, we help you reach consumers at the moment they are ready to decide.

Get in Touch